The #SaveArthursSeat campaign has hit the big time – and the big screen – with a powerful new campaign ad now showing at the Dromana 3 Drive-In and at Peninsula Cinemas (Rosebud and Sorrento).
Actor Stephen Curry in the recording studio for the Save Arthurs Seat advert
The Ross Trust – the proponent of the new quarry on Arthurs Seat - has an army of lawyers, consultants and spin doctors working to get their quarry approved, so as a small community group we have to come up with innovative ways to get our story across.
The idea formed of producing a mock “movie trailer” that would tell, in a dramatic way, the story of the community’s fight against the new quarry.
Actor Stephen Curry kindly offered to do the voiceover and both the Dromana Drive-in and Peninsula Cinemas agreed to run the ad as a free community service. The movie trailer was featured in news stories on Channel 7 News and 3AW as well as being shared widely on social media.
“The movie trailer highlights in a really powerful way the devastation that the mine could cause and the fact we need people who love the Mornington Peninsula to join our fight,”
said Dr Mark Fancett, President of the Peninsula Preservation Group which is leading the Save Arthurs Seat campaign.
Curry – star of iconic Aussie films The Castle and The Cup – lived on the Mornington Peninsula until recently and said he was happy to help out with the local community’s campaign.
“It seems absolutely bonkers to blast and gouge a massive hole in the side of Arthurs Seat - why would anyone even think of doing that? It would destroy the environment and natural beauty that makes the Peninsula such a special place for all Victorians.”
You can view the movie trailer here.